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Small Business Social Media Strategies for 2024

This past year we’ve seen massive shifts in how small businesses are utilizing social media to grow their brands. Taking it all in, and pairing it with our experience we’ve crafted a few social media strategies you might want to consider for your small business going into 2024.

Top Performing Strategies

Here are the top 3 strategies just about any small business can take up. Keep reading and we’ll show you how to implement them successfully.

  1. Short Form Video Series It’s no secret that video outperforms still images in almost all metrics. We recommend thinking of 3 types of short videos you can do for your brand and cycling through them to create a consistent format for users to associate with your brand. Get creative, and think of how you can do something just slightly out of the box to drive interest.
  2. Long-Form Video Series Since the incredibly rapid rise of short-form video content, long-form video is often overlooked by brands of all sizes. Long-form video allows you to build closer relationships with your biggest fans, and you can easily create a consistent format so that creating and editing content can be streamlined.
  3. Jumping on Trends Same-Day Trends are all the rage these days, and they’re a surefire way to increase your organic impressions and post reach. This past year we’ve noticed that brands that jump on trends early see exponentially greater performance than those who jump on trends a day or two later. However, this means you need to always be on the lookout!

We don’t recommend this for all small businesses to tackle on your own, but you also have the opportunity to create your own trends on social media! If you’re confident in your content creating and creative abilities, then by all means creating your own trend can create an opportunity for your content to go viral.

Just remember with high risk there is high reward, but there is still a high risk your idea for a trend might not catch on with users.

Other Great Strategies

  1. No More Canva Graphics If you’ve been posting templated graphics, you already know how poorly they perform. Social is simply too competitive, and your followers deserve better from your brand.
  2. Professional Photography is still in Emphasis on the “professional” part. Still images can still provide your followers feeds with a much needed ‘break’ from the typical short video that they normally consume.
  3. Post daily to stories Allowing your followers to get a little more personal with your brand is easier with a little bit of BTS footage posted to your story!
  4. Contests and Giveaways are still in Hosting an online contest or giveaway is still a great way to drive engagement and exposure to new followers when executed well.
  5. Collaborate with Influencers This past year we’ve seen influencer rates soar, but the bigger and more authentic the influencer, the better the collaboration performs!

Building Your Content Strategy

Let’s do a little exercise together, and by the end of it you should have an effective social media strategy! We’ll start with defining your brand and your audience since this will provide creative direction in the next part.

  1. Define Your Brand in One Sentence Every brand should be able to define themselves in a singular sentence. It should define who you are, what you do, and perhaps what you stand for. For example, here is our brand in one-sentence: “Dritschler Media is a close family of digital marketing experts that help businesses grow leveraging the internet.”
  2. What do you do? (bullet points) Taking things one step further, break down exactly what you do into parent categories. For example, here are some bullet points for our brand: Content creation, social media management, advertising, website design & development, marketing strategy, entrepreneurship.
  3. Who is your audience? Clearly define who would be interested in your parent categories, including your ideal customers. For example, here’s audiences for our brand: brands, business owners, and marketers.
  4. What does your audience want to see from your brand?Now that we know who you are, what you do and who your audience is, let’s put it all together a think what your audience would want to see from your brand on social. For example, considering what we do at Dritschler Media, and our audience, here are some examples of what our audiences might want to see from us:
    1. step-by-step guides
    2. marketing ideas
    3. business tips
    4. behind the scenes footage
  5. Imagine a replicable photo/video series for each ideaEach idea you have for ‘what your audience would want to see’ from your brand is a type of content you can create, so let’s think of what this looks like in practice. For example, taking our ideas for Dritschler Media let’s create some series that we can create content templates for:
    1. Step-by-step guides: Open with a problem, provide the solution, show how it’s done, and provide the results.
    2. Marketing ideas: Open with a hook, showcase an idea, provide a visual or imagine the outcome of that idea.
    3. Business tips: Open with a hook, highlight the business tip and how it helps, showcase expertise and implementation.
    4. Behind the scenes footage: POV, day in the life footage stitched together with voiceover.
  6. Select or create a space to make content Depending on your brands operations, you’ll either want to find or create a space to make your content. For brick-and-mortar businesses you might only be able to create content where you operate. For e-commerce brands you’ll probably want to create content in a studio setting, or in an environment where your product or service is being put to use. Either way, get creative and make sure your space is visually pleasing when you go to create your content. For example, the content ideas for our brand will require us to capture content both out in the field and in a studio-like setting.

Tips for Creating Great Content

There are three parts to any great piece of content. You have the visuals, the audio, and the edit. For still images there’s no audio, but we’re assuming you’re wanting to focus on video for 2024.

  1. Visuals Don’t overthink things too much, there are thousands of great videos on YouTube on how to set up a great video set-up for just about any application. Your budget will dictate whether or not your capturing your visuals on your phone, or on a professional camera and lighting set-up. One thing is certain, both low-budget and big-budget content can perform well on social media.
  2. Audio The same goes for audio. Your budget will dictate whether you’re recording directly with your built-in smartphone microphone or with a professional set-up. Either way, just make sure you’re able to capture ‘clean’ audio above anything else.
  3. Editing Again, your budget will dictate whether you have a editor on staff or if you’re editing yourself. While there are a number of great video editing tools out there, for small businesses we recommend editing directly within the social media platform of your choosing, or using an app such as CapCut or VideoLeap.

Working in Bulk to Save Time

As a small business owner, your time is your most valuable asset. You’ll want to create content in bulk and schedule it ahead of time so you don’t have to constantly be working on your social media every hour of every day. It’s much easier to create/schedule content in bulk, and respond to comments daily.

  1. Create in Bulk In order to create content in bulk, you’ll first need to plan your content ahead of time before you go to shoot it. Take as much guessing work out of the content creation ahead of time so that when it comes time to record you can do so efficiently. Make sure your have everything you need for every video you want to shoot. Once you have all your ducks in a row go ahead and get creating! Once you’ve captured all your content, if you’re editing yourself we recommend you jump into editing as soon as possible so that everything is fresh.
  2. Schedule content in Bulk Assuming you’ve already shot and edited your content, it’s time to schedule it all. You have the option of scheduling posts directly within most social media apps, but there are also some third-party tools out there that allow you to schedule your posts to multiple platforms as well. Using third-parties is usually preferred for small businesses since scheduling content manually on each social media platform can become rather time consuming.
  3. Thinking Ahead Be sure to balance how frequently you schedule posts with how frequently your able to create content in bulk. We recommend planning content out 1-2 months in advance so that you have plenty time to focus on your business operations. For example, at Dritschler Media we typically work on a monthly rotation, which means we create content around the middle of the current month, and schedule that content for the entirety of the upcoming month.

 

Don’t forget about paid advertising! We’ve found that short video ads are great for introducing your brand to potential customers with effective targeting and re-targeting.

Conclusion: Small Business Social Media Strategies for 2024

Video is certainly the future for small businesses who want to grow their brand on social media. We’ve outlined 3 proven strategic trends to grow your online fanbase, and 5 more strategies to take things one step further. We’ve also walked you through all the steps necessary to create a unique strategy that’s relevant in 2024.

Our team hopes this helps your brand develop and execute an effective social media strategy. If you’re interested in hiring our team to build and execute a strategy for you, we’re just one call away!

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