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SEO Frequently Asked Questions

These are our most common search engine optimization questions with complete answers.

What is SEO?

SEO is an acronym for Search Engine Optimization.

For us here at Dritschler Media, SEO is the focus in digital marketing of acquiring targeted traffic to your website through organic google rankings. There are a multitude of methods one can use to rank above other websites in Google search, however, there are guidelines provided by Google and other search engines (yahoo, bing, duck duck go, etc.) that enable us to know what they’re looking for in order to rank a website. In order to rank as high as possible, you need to not only know these guidelines, but you also need to outperform the competition!

How much does SEO cost?

The cost for an effective SEO campaign varies depending on the industry, but you can typically expect to pay anywhere between $500-$10,000+ per month for an effective SEO campaign performed by professionals.

It should be noted that the #1 reason that an SEO campaign fails is that the company fails to assess the amount of work necessary to get you a great ROI on your SEO investment.

How long does SEO take?

Positive ROI from SEO can typically be attained within 3 months if you’re already ranking on page 2, and new websites typically see positive results in 6+ months.

The good news is that over time your SEO campaign should bring you gradual results as you begin to rise in the SERPs (search engine results pages). The bad news is if your website has been penalized in the past for black-hat (bad) SEO tactics it will take longer to repair the reputation of your website and begin to see results.

What is the ROI of SEO?

The goal is always to drive more business than it’s costing you to attain that business.

The ROI of SEO varies by industry, but we’ve seen ROI’s of 20X within service industries, and the ROI should consistently improve the longer you invest in SEO.

Additionally, we have the ability to track the dollar value of website traffic based on the CPC (cost-per-click advertising) value of the keyword that is driving your website traffic.

Can we rank you #1 on Google?

Dritschler Media ranks #1 on Google for multiple keywords, and we’ve ranked multiple clients #1 on Google. We will get you the best ranking possible for your market, and drive more traffic to your website. If a #1 ranking is possible within the right terms, our team of SEO experts will give it their all to get you there.

However, we know from decades of experience that it’s better to rank for the right keywords rather than just focusing on attaining #1 rankings. There’s no point in ranking for keywords that simply don’t drive your bottom line.

Will my rankings drop if I stop SEO?

Organic SEO is extremely comperable to going to the gym. If you go to the gym and workout consistently for an entire year you’ll find yourself in incredible shape.

The moment you stop doing SEO you’ll still maintain your results for a few months, but eventually your results will begin to decline.

Good organic SEO is permanent and has lasting effects on your website, but over time its extremely likely that your competition will begin to work on their SEO and outrank you.

SEO didn’t work before, why are you any different?

There are typically a few reasons SEO hasn’t worked for you in the past:

  1. You have been totally ripped off by a scammer | It’s unfortunate, but there is a lot of this plaguing our industry. This is largely the reason we are so passionate about what we do, and it’s the reason we take the time to educate the world about SEO for those that will hear us.
  2. You were working with a marketing agency, web designer, or web developer | Effective SEO requires a very specific set of skills that only a handful of people truthfully posess. It is extremely common for a marketing agency, designer, or web developer to offer “SEO” as a service as it’s a way to attain residual revenue for their primary business. However, they’re not an expert at SEO. They are likely great at a lot of things, but the last thing you want is the same people who made your logo working on your SEO.
  3. The SEO company you were using didn’t know what they were doing | There’s a LOT of people that start “SEO” companies after purchasing an online course from a YouTube ‘Guru’ selling them on the ‘laptop lifestyle’. Everyone believes that they can learn along the way, and unfortunately, they convince numerous business owners they’re capable of getting results.
  4. The SEO company you were using didn’t do enough to outrank strong competition | If you were paying $500 per month or less for SEO previously, it’s very likely that your efforts simply weren’t enough to outrank the competition. “If you think a professional is expensive, wait until you work with an amateur“
    – Red Adair

Do I need to sign a contract?

No. We don’t believe in locking anyone into long-term agreements because we are confident in our ability to earn your business. It’s our belief that if a company requires a long-term contract for their services they are not confident in their ability to perform.

How do we get started with you?

We understand that you are a busy person, so we’ve made our process easy:

  1. Schedule a call.
  2. We’ll have a quick discussion regarding your investment in SEO, and once the call is complete, our team of SEO Experts will take over your SEO so you can get back to your day-to-day work.

Do you offer Google Ads?

No, but we’d be more than excited to share with you the compounding benefits of an effective organic SEO strategy.

Do you offer Social Media Management?

Yes! Check out our Social Media Management Service.

What kind of reporting do you provide?

We provide monthly PDF reports that highlight exactly where your website ranks organically on Google and for what keywords. These reports also show traffic estimates and traffic $ value so we can better track ROI compared to Google Ads. Additionally, our team will provide you with an overview each month where we dive into the reporting and website statistics so we have a more holistic view of performance and conversions.

Can you guarantee a #1 ranking on Google?

Take comfort in the fact that no one can guarantee you with a #1 organic ranking on Google, but we will do everything we can to get you there. There’s not an SEO company on the planet that has a relationship with Google that would allow them to claim this guarantee. In fact, Google actually recommends that you avoid SEO companies that promise you a #1 ranking! Only Google themselves could ever make this guarantee.

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