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SEO For Beginners & How To Rank on Google!

What is SEO?

SEO stands for Search Engine Optimization. Essentially, search engines (like Google) scan (or crawl) your website on a regular basis to better grasp what your website and its pages are about. The act of optimizing a website for search engines, you can make your website pages appear to be more valuable and more likely to be found for people searching for information your website page provides.

Search engines take into account a lot of factors when producing search results, but generally they are looking to provide the most accuracy and complete results or answers to what the user is searching. Some factors they take into consideration include the location of the person searching relative to the location listed on your website, how many backlinks and of what kind does your website have, domain authority, website page content, plagiarism, word count, and so much more. There’s a lot involved with competitive SEO.

Why should I invest time in SEO?

The beauty of SEO is that it can completely change how your business gets new customers. Search engines will show your website to highly qualified traffic, that traffic turns into leads, and those leads convert into sales! By increasing your search engine rankings, generating more traffic, you can dramatically increase your sales on autopilot.

Investing your time in SEO activities is vital to having a thriving digital ecosystem. Organic search results have become significantly more important over the past few years, and is projected to continue that trajectory of importance vs. paid search advertising.

SEO also applies to more than just Google and your website. SEO applies to ANY search engine. Some great examples include social media (Facebook, Instagram, Twitter), Apple Maps, Yelp, and so much more. You’d be surprised how many people fail to dedicate time to these additional places where search engines can generate thousands of organic (free) traffic and leads to your profile and potentially website.

Anyone who wants to grow their business, capture would be competitor sales, and simply be found by more people they should invest their time in SEO.

How can I improve my SEO right now?

The best thing you can do right now is make sure your websites meets basic SEO standards:

  • Loads fast
  • Mobile and desktop responsive design
  • Proper H1 headings on every page
  • NAP syndicated with Google Listing and Website (name, address, phone number)
  • Start a blog that includes videos

If you don’t know where to start, or would simply like for our SEO experts to handle your SEO efforts, just give us a call at (972) 571-6777 for your FREE SEO audit! Explore our SEO page to see more details about what we can do for you.

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