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How to Market a Restaurant

By the end of 2020, 1 in every 6 restaurants is projected to close. But for those that are moving forward, it’s never been more important to learn how to effectively market your restaurant and connect with customers.

If you’re ready to learn how to market a restaurant the right way, keep reading for a few tips.

How to market a restaurant

Connect on Social Media

Connecting with customers when they aren’t in your restaurant is what drives visits and builds loyalty. Social media is a great way to do that.

From posting pictures of your newest menu items to sharing specials to updating your customers about changes to your hours of operations, social media serves a variety of purposes.

Social Media Marketing for Restaurants

If you want your restaurant to be professional on social media platforms like Instagram and Facebook, it’s important to make sure that your brand comes across through your profiles and posts. Regular posting will also help drive new followers and encourage interaction with existing ones.

Social media also makes it easy to create a targeted local ad campaign to reach new customers. With most social media users checking their accounts multiple times a day, an ad campaign has the potential to reach a large audience and build brand awareness before a customer ever visits your location.

Encourage Reviews from Customers

Reviews can make or break a restaurant, or any small business for that matter. Your delicious food and great customer service can help encourage good reviews. But getting customers to post those reviews may be even more important.

Nearly 95 percent of diners in the U.S. make decisions on where to dine based on online reviews. Before your good reviews can start driving customers to your restaurant, you need to first encourage those reviews. You can do this both on-site and through social media.

One of the trickiest parts of marketing a restaurant is that there are so many places where diners now search for new restaurants and reviews. It would be impossible to cover them all in your restaurant marketing strategy.

Instead, focus on popular review sites, like Facebook, Yelp, TripAdvisor, and Google.

Google Maps Search for Restaurants

Update Your Search Engine Profiles

After checking reviews or connecting with your restaurant on social media, the next thing customers are likely to do is to look up your location on their favorite search engine. 

If your restaurant’s information isn’t up-to-date and accurate, you might lead your customers to the wrong address, give them the wrong phone number to reach you with questions, or have customers show up outside of your latest operating hours.

Make sure to update your information frequently. While Google is the most popular search engine overall, Yelp and TripAdvisor, as well as any other popular review sites your customers are using should also be updated.

Check our our Restaurant SEO Services.

Learning How to Market a Restaurant

From social media marketing to driving reviews, marketing a restaurant involves staying up-to-date on the latest trends and covering many different areas. When you’re also trying to run a restaurant, this can be overwhelming.

That’s where a digital marketing agency can help. Whether you need help promoting your restaurant on social media or want to refresh your website, we can help. Contact us today to learn how we can help you master your restaurant marketing.

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