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How Much Does an SEO Audit Cost?

An SEO audit is one of the best ways to find technical issues affecting your website’s performance on search engines. Thankfully you can get an SEO audit for free using a variety of online tools. More accurate and complete SEO audits can cost anywhere from just a few dollars to thousands.

SEO Audit Cost

The price for an SEO audit can range from free to $1,000+ depending on how complex and complete you want the audit to be, and if you want tailored recommendations to improve your SEO.

Free SEO Audit Resources

There are many websites that offer a free SEO audit for websites. We’ve listed a few more popular options below, but keep in mind that free SEO audits may not be as accurate or complete as a paid service. We ran an audit on our own website so you can compare what each option produces. Most of these tools are freemium, which means they provide a limited free version, and allow you to pay an additional fee to get more data from your SEO audit.

how much does an seo audit cost

SEO Optimer –

We were surprised to see such a low usability score, we were even more surprised to see that SEO Optimer shows our site only ranking in the top 3 positions for 30 keywords when our actual rankings are double that.

Overall it is better for finding some technical problems with the site, but it does not show you exactly where to fix them within the free audit.

Neil Patel –

We have always found Neil Patel’s free SEO analyzer tool to be inaccurate. Neil Patel’s website asked us to complete a lead form in order to send us our audit results. Every time we’ve done this, the sales calls and spam call didn’t stop, so we refused to complete our free SEO audit.


Much like Neil Patel, Ahrefs requires you to sign up for a free trial account to get your free SEO audit. We’ve always found Ahrefs to be the most accurate out of all of the free options. While it is not as accurate at SEMrush, we consider this the second best free SEO audit option.

SEMrush –

SEMrush has always been the industry leader in SEO tools, and you can create a free account to get a comprehensive SEO audit. This is our #1 recommended free SEO audit tool for any website, in any industry, for any type of technical audit.

Best Paid SEO Audit Tools

By far the best paid SEO audit tools are Ahrefs and SEMrush.

They both allow you to capture more accurate and complete data than other tools. They have been around a long time, and have a large portion of the market for SEO tools for a reason.

Agency SEO Audit Cost

Some digital marketing agencies will provide a limited audit for free if you’re seeking SEO services from them. Most agencies will not perform this for your site without becoming a paying client first. Agencies can charge you anywhere from just a few dollars to thousands to audit your website.

The cost to have an agency audit your SEO largely depends on the size and complexity of your website. It also depends on what all you want from your audit. If all you want is the data, this will cost you less than if you also want tailored recommendations on how to improve your website’s SEO performance as well.

Additionally, some agencies have an additional charge to map out a timeline and strategy to improve your SEO over a specific time period. Most timelines range from 6 to 12 months.

We’ve seen agencies charge anywhere from $400 to $1,000+ for a comprehensive SEO audit. If all you want is the data, we’ve seen costs ranging from $20 to $200 depending on what SEO data you want, and how many website pages you need audited.

Conclusion: How Much Does an SEO Audit Cost?

There are many free online SEO audit tools available to anyone, but if you want a comprehensive audit with tailored solutions, it can cost you over $1,000.

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