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Facebook Ads for Small Business

Ads, Ads, Ads… small businesses often hear that they need to run ads in order to stay ahead of their competition. The question is, as a small business what will benefit your business while saving you money? FACEBOOK ADS!

Facebook Ads are for a small business that is new to social media or is looking for growth. An average person will check social media multiple times a day. Facebook alone has 2 billion active users each month. There is a lot of change happening in terms of how a small business interacts with their consumers. Whether you operate entirely online or have a storefront, the 2 billion people still need to know your small business exists.

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Benefits of Facebook Ads for Small Businesses:

  1. Objectives to Reach a Goal Facebook ads offer options to choose from that will best fit your small business objectives. Options include boost posts, page ads, website ads, promote call to action buttons, and more. At the end of the day all small businesses are trying to reach a certain goal big or small. Facebook ads are a great way to achieve your goals whether that is to boost engagement, send people to your website, or generate leads. You want to make sure your time, energy, and money is going towards a reasonable goal that will be beneficial to your small business.  
  2. Set Feasible Budget As a small business it is important to put money towards what is going to make money. The minimum budget that a small business can spend per day ranges from $1-$5. You can also set and manage a budget that is best suitable for your small business. Social media is such a great way to increase brand awareness while saving money. All platforms are free but there has to be a strategy behind each of them. Facebook’s Strategy includes ads at a feasible budget.    
  3. Define a Target Audience  Facebook ads allow a small business to create their own target audience based on age, location, gender, interests, behavior, and connections. This feature is a game changer! Facebook also allows a small business to exclude people who are not your target audience. A small business can reach thousands of people or a very specific audience.   
  4. Measure Your Success One approach may not work for your small business that works for another. Small businesses need flexibility and with the help of Facebook insights, you can track what works and what does not. Facebook insights give you a breakdown of how well your small business is doing along with recommendations. Once you get an idea of what benefits your small business as far as boosting your posts or running page ads then you can focus on what to you should put more ad dollars behind.  
  5. Stay Up to Date

As a small business it is important to reach as many people as possible. Facebook moves quickly and notifies a business page when things are working along with helpful tips. Notifications like when your ad gets approved or when an ad stops are important to pay attention when you want to see results. 

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Facebook ads are extremely beneficial to a small business and won’t cost you an arm and 2 legs. As mentioned before, there are 2 BILLION active users each month on Facebook, not utilizing Facebook ads could potentially hurt your small business. 

Dritschler Media (DM)specializes in Facebook Ads along with organic social media growth. Both are important to understand when running a small business. 

Contact Us Today to learn more about how we can help your small business with everything social media and Facebook Ads.

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