Skip links

Expert’s List of 21 Proven and Tested SEO Techniques

What Are SEO Techniques?

Search engine optimization techniques are individual subsets of strategies and implementations one can utilize to improve their website’s ranking on SERPs (search engine results pages).


Our List of 21 Proven SEO Techniques

Everyone has varying opinions on what’s best for SEO, but the reality is that every website is different. Each website typically requires a focus on one or more of these techniques to see results from the time you invest in your SEO. To keep this simple and actionable, we’ll rank this list in the order that we would prioritize SEO on a brand new website that has never had SEO performed on it in the past. Then we’ll expand on each item later on.

1. Keyword Research

2. Competitor Analysis

3. Core Vitals Evaluation

4. UX Optimization

5. Conversion Optimization

6. Technical SEO Techniques

7. On-Page SEO Techniques

8. Backlink Strategy

9. Backlink Audit

10. Off-Page SEO Techniques

11. Content Strategy

12. Create New Website Content

13. Refresh Old Website Content

14. Purposeful Video Content

15. Social Media SEO Strategy

16. Email SEO Strategy

17. Direct Traffic Strategy

18. Quality Evaluation

19. Multilingual SEO Techniques

20. Website Accessibility

21. Audit Your SEO Techniques

SEO Techniques Conclusion


There are 2 Categories of SEO Techniques

Generally speaking, there are a lot of techniques you can utilize to optimize your website for search. The first thing we need to learn about SEO techniques is that there are good and bad techniques. After we understand the difference between what’s considered good SEO techniques and what’s considered bad, we’ll provide you with a list of great SEO techniques that we know work from experience and data.

  • Good SEO techniques should ALWAYS fit within the guidelines provided by the search engine you are optimizing your website for. Let’s assume you’re optimizing your website for Google. These good SEO techniques are considered “white-hat SEO techniques.” You should spend some time getting familiar with white-hat SEO techniques if you want to be successful in increasing your website traffic with authentic, valuable, and organic website traffic.
  • Bad SEO Techniques do NOT fit within the guidelines provided by the search engine you are optimizing your website for. These lousy SEO techniques are considered “black-hat SEO techniques,” and we talk about them in our white-hat SEO article if you’d like to make yourself more familiar with the term. Using black-hat SEO techniques will only lead to your failure, and search engines will take action on your website. Typically this means you won’t rank in the SERPs (search engine results pages), and you’ll have to do some serious damage repair over time.

Rather than comparing these two categories of SEO techniques, we will focus on only good, beneficial, and actionable SEO techniques that you can learn and implement right away on your website.


1. Keyword Research

Keyword research is the procedure of discovering and collecting data for search terms using a variety of methods and tools to utilize that data to optimize the website for search engines. Before you move forward with SEO, you need to understand what exact words people search for relative to your website or business. Therefore, keyword research is the first and most fundamental step in developing an effective SEO strategy.

Top 3 Recommended Keyword Research Tools

Find a great SEO tool, and you can thank us later. While there are free SEO tools, they typically don’t provide the adequate data or features necessary to build an effective keyword list. Here’s our list of recommended SEO Tools in order from beginner to expert:

Basic SEO Techniques

LongTailPro – Best for Beginners

We recommend this tool for most people just starting because it’s affordable and intuitive for most users. This tool can help you find keywords, SERP rankings, website backlinks, SERP data analysis, and perform complete site audits. One of the neatest features is that it shows you the competitiveness of each keyword and all the other data (search volume, average CPC cost for PPC campaigns, and more). Our favorite part? LongTailPro includes competitor analysis! Just type in your competitor’s website and let it do all the work to find the keywords they’re using to generate new business.

Mangools – Affordable Local SEO

Best for businesses with a physical location, Mangools also features an excellent local SEO tool to help you rank and track your search engine ranking within your immediate surrounding area. This platform is also simple and intuitive, but it’s affordable with low monthly subscription options. We recommend you take advantage of their massive annual discounts if you ask us. If you’re looking to get a taste, you should try their free keyword research tool.

Local SEO Techniques

SERanking – SEO Tracking and Reporting

SERanking is the first keyword research tool in this list that includes monthly reporting with templates. Having reports makes it easy to track your results over time and better understand the fruits of your labor. They’ve also introduced comprehensive competitor analysis and social media management tools. Posting to social media in tandem with your website updates is a super valuable SEO technique you should be using. Since this tool combines them, it makes implementing this for your website or business seamless and nearly effortless. They have very flexible pricing options based on use, and they also offer discount tiers based on how long you want to pre-subscribe. They also offer free migration from your previous SEO tool if you decide that purchasing an annual subscription is right for you.

Reporting SEO Techniques

Our Recommended Advanced Keyword Research Tools: SEMRUSH, ahrefs, and Google Search Console.

Build Your Keyword List

This article is about SEO Techniques, so we don’t want to waste too much of your time on Keyword Research, but it’s the most fundamental step. So, to make things easier, we’re going to break this down into a few basic and actionable steps:

Google Search SEO Techniques
Step 2: Using Google Search
  1. Make a list of your products, services, and the name of your industry. Dentist Example: dentist, dental exams, dental implants, teeth whitening, root canal, dentures, etc.
  2. Type your keywords in Google Search and use the recommended search terms as inspiration to add to your list. Dentist Example: Dentist (name of your city), root canal cost, root canal pain, dental implant procedure, etc.
  3. Plug your list into your keyword tool. We recommend you reference our tools mentioned above. These tools will take each keyword in your list and provide you with additional similar keywords based on what people are searching. Your keyword tool is an invaluable asset to your keyword research.
  4. Order your list from least competitive to most competitive. We know from experience that websites that don’t currently rank will struggle to rank for the most competitive keywords in their industry. We also know that if you can rank your website for the keywords with low competition, you have a significantly improved chance of ranking for more of those competitive keywords. A keyword that has low competition isn’t any less valuable to your business; in fact, these keywords can be an absolute gold mine in some instances.

2. Competitor Analysis

Competitor (SEO) Research is when you analyze your competitors’ websites to research the SEO performance of their website. Competitor research is one of the most valuable SEO techniques that you can do in tandem with your keyword research. We do this step after the initial keyword research because we want to ensure that we find our primary industry and product-related keywords first. Essentially, what we are doing with competitor research is we are running an audit on your top competitor(s) website(s) to see what they rank for and exactly what page is ranked for what specific keywords. This can be a literal goldmine of high-volume keywords with low competition that you would not have uncovered during the normal keyword research process that we mentioned earlier. Often when we complete this SEO technique, we find a plethora of valuable keywords to add to our client’s keyword list.

Most SEO tools will have the functionality to run a keyword audit on any website. Depending on the tool that you are using, the tool is likely titled one of the following: “keyword audit,” “domain audit, “or “domain overview. “

For example, we ran an audit on a local plumbing business website based in Dallas, and this is the result:

SEO Technique - Competitor Analysis

Clearly, their SEO is degrading in value over time; we might give them a call later! Regardless, we can quickly see that their website ranks for some valuable keywords focused on their industry. Furthermore, if you scroll further down, you will find even more valuable keywords you might not have previously considered adding to your keyword list.

Rinse and repeat this process for each competitor you have. If you don’t have an SEO tool, you can easily skim through their blog (if they have one) to see what topics they are writing about, but this method will be less effective because you may now know which posts are driving traffic to their website.


3. Core Vitals Evaluation

Thankfully, every website has a clear set of metrics that we can use to measure the website’s performance.

Loading Speed

(Also referred to as largest contentful paint, first input delay, and cumulative layout shift.)

Your website loading speed is generally determined by how quickly your website populates on devices (mobile/desktop) and loads the initial content. When it comes to search engine optimization and loading speed, this metric is essential for every page on your website if you want those pages to rank in the SERPs. You can improve website loading speeds through a variety of methods. Still, the most common methods include:

  • Compressing images or using web-focused file types for images.
  • Using a fast-loading website theme or platform.
  • Using “lazy load” plug-ins will load content further down on the page as the user scrolls.
SEO Techniques - Website Loading Speed

This way, the initial loading of your website page only loads what’s necessary to populate the page as quickly as possible without degrading the overall site experience.

You can quickly test your page load speed by using this freeloading speed tool. We ran this test on the mobile version of our latest blog post to see how we performed, and these were the results.

Most advanced SEO tools will also analyze this metric in what’s commonly called a “website health audit.”

We recommend running this audit on your website each month if you are actively adding new content or pages to your website.

Sometimes when performing edits to your website, you may accidentally create issues within the site that need to be corrected or fixed.

It’s clear to us that there is still room for improvement.

We could focus on moving the image to be lower on the page, so it doesn’t slow down the initial load time, but we want to keep it there.

Our loading time isn’t entirely horrible, and what’s most important in SEO is to provide a complete result for what users are searching for.

This image on the top of the page is the thumbnail for a video where we provide a more in-depth discussion about white-hat SEO, and it’s important to us that users listen to the video as they read so that they have a complete answer to their search.

Additionally, further down in this list of Core Website Vitals, we talk about the time-on-page metric. For example, having an engaging video on the page increases the average time a user spends on that page.

Bounce Rate

Website bounce rate is the metric used to measure the rate at which users leave a website after visiting only a single page. With SEO, the goal for most business websites is to drive the bottom line with sales. When we optimize a website for search, we also optimize the website for conversion. We often see a high bounce rate on website pages that are either poorly designed or the user simply doesn’t find the solution to what they were searching for. This may be caused by not being clear in your communication, by providing your solution to their search too far down on the page, and the user no longer wants to keep digging for their answer. Additionally, high bounce rates may occur because the user does not see any value in exploring more of the website. Keep in mind that blog posts will likely have a higher bounce rate when compared to main site pages (pages found in your main site navigation menu).

Websites with a lower bounce rate will rank higher on search engines because it shows a positive signal that users have determined that the website is valuable and worth exploring. While there is no exact answer as to what bounce rate should be considered normal, every website is unique, and you always aim to achieve the lowest bounce rate possible to improve your chances of ranking higher.

Conversion Rate

Website conversion rate is the metric used to measure how users convert or complete the desired outcome on a website page. Depending on your type of website, a conversion might be different from others. You can optimize your website to increase conversion rates by strategically placing conversion opportunities where they should be intuitively found.

11 Common Website Conversions:

  1. Button click
  2. Form submission
  3. Phone call
  4. Product purchase
  5. Subscription purchase
  6. Email sign-up
  7. Creating an account
  8. Social share
  9. Asset download
  10. Event registration
  11. Email Sent

Time-On-Page

Website time-on-page is the average time users spend on a website from when they first land on the website to when they leave the website entirely. This time includes the time they spend visiting additional website pages during their session. The more time a user is spending on your website, the more positive signals are sent to search engines that your website provides a valuable solution to their search. Therefore, if you want your website to rank higher on SERPs, you should find solutions to keep users on the website for extended periods by providing more value to your content.

Great ways to improve website time on page include adding relevant images, videos, and engaging page designs. We provide relevant photos, videos, and intuitive page design and content flow like this article.

Click-Through Rate

Website click-through rate is the metric used to measure the average rate website visitors click on a link within a specific website page or pages. Like website conversion rates, click-through rates are another signal to search engines to identify the user’s search query value. You can improve the click-through rate on your website by placing links in intuitive places on your website. Like we do in this blog post, we provide links to valuable tools and terms when those tools or terms are mentioned.

Visual Stability

Also referred to as Cumulative Layout Shift (CLS), website visual stability is a metric used by search engines to measure content layout shifts that negatively impact the user’s experience on the website. In layman’s terms, website content that doesn’t fit within the screen or overlaps with other content on the website page indicates negative visual stability. We have an issue with visual stability on our website that we can use as an example. When you first land on the page, you’ll notice that everything looks fine, but if you scroll the page to the right just a little, you can see that our embedded form expands past the standard content on the page.

SEO Techniques - Visual Stability
Initial page load appears to have no issue.
SEO Techniques - Visual Stability
Scrolling on the page reveals the visual stability issue.

To correct the issue, we have two options, either correct the page or delete the embedded form entirely. We now offer more comprehensive website audits, so we will likely end up deleting this embedded form and putting a standard form in its place so that we can manually run these audits for our prospective clients. You should find similar solutions if you’re experiencing visual stability issues on your website.

Crawlability

A website’s crawlability is how accessible the website is to search engine crawlers. Crawlers use links found on the robots.txt file of your website to know what pages exist on your website and which pages the website allows for the crawler to crawl. You can signal crawlers that you don’t want them to crawl specific pages, which is helpful for member pages. If the robots.txt file can’t be found or doesn’t exist on your website, then the site won’t be listed on search engines.

Other Technical Core Vitals

Other technical core vitals include HTTPS, safe browsing, accessibility, page responsiveness, AMP, and page experience.


4. UX Optimization

User experience (UX) optimization focuses on improving the overall enjoyment a user experiences when visiting a website. There are a lot of different methods and processes you could follow to improve the UX of a website technically. We will focus on what strategies you can implement with little technical training and assuming you have a general understanding of websites.

Put yourself in your customers’ or users’ shoes and try to understand what they think and how they act when they first land on your website. We recommend starting with the home page since it sets the user’s expectations for the remainder of the site.

UX optimization spans the entire website from the top (header) to the bottom (footer). Below are two examples of what we, in our experience, would call industry-standard headers and footers for a service-based business website.

Note that the logo is in the top left corner of the page, the menu bar is in the middle of the navigation, and there is a clear call to action in the top right corner.
Note that we’ve selected key pages we want to feature in the footer, we have swapped out the “Services” column with “Learn SEO“ and we are adding content links.

Note that we’ve selected vital pages we want to feature in the footer, we have swapped out the “Services” column with “Learn SEO, “and we are adding content links.

Next, we have what’s often referred to in web design as “above the fold.” This is the top of the page that first loads when a user lands on a page. The “fold” refers to the bottom of your screen on the initial load (without scrolling). For example, if you look at the image below, we’ve marked where the fold is on our website.

If you take a second look at our homepage, we’ve implemented standard best practices at the top of the homepage. For example, we clearly state who we are and provide a call to action (CTA) dead center of the page. This is about the most standard best practice layout you can implement on any website; we recommend you try different variations of this to see what works best for your branding and preference.

The most challenging part about UX is knowing what to do with the rest of a page. We recommend doing a quick google search for “best (insert your industry) websites.” For example, we searched and found a car wash website in one of these lists.

We like this example because it’s simple enough to where most people can make something similar using standard website building platforms and tools. The page goes into each service that they offer. You can place product categories here rather than services if you sell products. If you’re confident in your writing ability, you can list one item at a time and expand the information, much like we do on our website.

The order of these items is super important; we recommend ordering your page based on what users might be most interested in knowing more about.

When it comes to product or service pages, also commonly referred to as “inner pages,” we recommend you order the page similarly but showcase selling points or product features.

UX is all about championing the user, the customer, and their experience on the website.


5. Conversion Optimization

Conversion Optimization is the process of making changes to a website to increase the number of leads generated. There are various methods you can use to improve conversions on your website. Here are a few we recommend.

  • Social proof or reviews
  • Expert or celebrity endorsements
  • Before and after comparisons
  • Certifications
  • Lead capture forms
  • Video testimonials
  • Remove unnecessary information
  • Install an accessibility plug-in
  • Install a multilingual plug-in
  • Review visitor data to see where you are losing people
  • Update old page designs and content
  • Place CTA’s intuitively and frequently

Your website should be an asset, not a liability. If you have a website with low conversions, it’s not doing much for your website. So it’s also vital that before you start driving traffic to your website using SEO techniques, your website is designed to convert.

Conversion rates are picked up by most search engines, such as Google, and it sends positive signals to search engines that your website is valuable to their search query. More value leads to higher rankings, which means more traffic and conversions.


6. Technical SEO Techniques

Technical SEO involves optimizing a website to be more correctly and completely indexed by search engine crawlers. Technical SEO can get complicated, but thankfully there are a few simple, easy, and actionable technical SEO items you can complete on your website.

Technical SEO Checklist

  • Ensure the website has a security certificate associated with the URL.
    1. Download an SEO plug-in if your website doesn’t have it built-in already.
    2. Use your SEO tool to identify and fix crawler errors.
    3. Ensure the website is mobile and tablet friendly.
    4. Create unique SEO page titles and descriptions.
    5. Create accurate image descriptions and file names in the image meta-data.
    6. Create text links to valuable sources where appropriate.
    7. Create a 404 redirect to your homepage.
    8. Structure the URL of each page to match the page title.
    9. Ensure your website has an updated robots.txt file.
    While there are more technical SEO items you can do, most SEO tools will outline what they are and how you can complete or fix them. If you apply this checklist to your website, you may be surprised at the results and improvements they will bring to your SEO performance!

7. On-Page SEO Techniques

On-Page SEO refers to search engine optimization techniques applied directly to a website page. Believe it or not, much of what we’ve already talked about falls into on-page SEO. To be clear, On-Page SEO is just a name for the category of SEO techniques that we’ve previously described because they are all techniques that are applied directly to the site.


Backlink Strategy refers to various methods that can be applied to attain links from one website to another. Backlinks are very similar to recommendations in professional environments. A recommendation (or backlink) from someone (a website) with a lot of industry notoriety and authority carries a certain amount of value. Different websites have varying amounts of authority and, therefore, value.

So how can you get backlinks for your website?

In almost all instances, backlinks must be earned. There are two types of backlinks, do-follow and no-follow. Do-follow backlinks are the more valuable because they tell crawlers to crawl the website page associated with the link. No-follow backlinks are less valuable because they tell crawlers not to crawl the website page associated with the link.

How to get Do-follow backlinks:

  • Asking for backlinks via email by offering free content and content references on your website.
  • Guest posting on websites that allow you to link to your site in the content.
  • Ranking highly with your content will prompt other websites to use your site as a reference organically.

How to get No-follow backlinks:

  • Comment on blog posts within your industry that allow links.
  • Purchase sponsored links on industry directories or websites (purchasing do-follow backlinks is against Google’s Paid Link Quality Guidelines). Be careful if you ever decide to do it; we are against buying backlinks because you typically have very control over the quality of websites the links are listed on. Often when people sell these links, they are low-quality websites that register high DA scores. Just because a website has a high DA score doesn’t mean that it ranks, and it doesn’t mean that anyone visits the website. This would mean it is a low-quality website. Just stick to commenting on blogs if you want no-follow backlinks.

A Backlink Audit is an inspection of every link directing to a specific website URL or domain. Most SEO tools will have a backlink audit feature. The purpose of performing a backlink audit is to identify which backlinks you want search engines to know are legitimate or not.

Auditing backlinks is an SEO technique that most people overlook because they think that any backlink is beneficial, and they only care about increasing the number of backlinks to their site. However, we know that backlinks from low-quality websites can damage the SEO performance of a website.

Simply plug in your domain to your SEO tool and go through your backlinks to perform an SEO audit. Of course, ultimately, it’s up to you which backlinks you want to disavow, but we recommend looking for backlinks from websites that you don’t recognize to find harmful backlinks efficiently.


10. Off-Page SEO Techniques

Off-Page SEO is the method of improving a website’s performance on search engines using techniques extending outside of the website. Off-Page SEO is a great way to drive traffic to your website and improve your search engine ranking performance using various creative methods.

  • Link to your website on social media posts.
  • List your business or website in relevant online directories.
  • Backlink building (like we mentioned previously).
  • Be active in forums and provide links to relevant content on your website.
  • Advertise in the real world.
  • Advertise on the internet.
  • Encourage sharing of your social media posts and blog posts.
  • Take part in PR to get your website picked up by media sources. Link to your website on social media posts.
  • List your business or website in relevant online directories.
  • Backlink building (like we mentioned previously).
  • Be active in forums and provide links to relevant content on your website.
  • Advertise in the real world.
  • Advertise on the internet.
  • Encourage sharing of your social media posts and blog posts.
  • Take part in PR to get your website picked up by media sources.

We recommend doing a little bit of everything first to find out what works best to drive traffic to your website. Then, if one particular method doesn’t work for you, don’t worry. Just move on to the next one. Eventually, you should find one method that works best for you, and then it’s full steam ahead.


11. Content Strategy

SEO Content Strategy includes the different methods of creating content on a website to improve that website’s performance on search engines.

Utilizing multiple SEO techniques together provides the foundation from which a content strategy is born. We know what people are searching for, and we know what SEO techniques are needed within a website page to prove to search engines that the page is valuable. However, all of that work is for nothing if there is no content on the page, to begin with.

Search engines will crawl your website and its contents to categorize each page as accurately as possible. The keyword(s) that you want the page to rank for must align with the content associated with that page.

Generally speaking, we want one page to target one specific keyword. We do this to further assist search engine crawlers in categorizing the page properly. Of course, these crawlers will also comb through the written content of a page to better categorize the page, but we also know the content itself provides actual value to the user’s search query, and search engines know this.

Google’s search engine crawlers are more advanced than you may think. In ways, they are almost better at determining which page is better than another page than us humans. Scary, yes, but totally a win for the masses. The focus search engines have on providing the best and most complete result for a user’s search query has allowed newer, smaller websites the opportunity to outrank the competition if they do their due diligence.

How to Structure Your Content for SEO

  1. Title the page or blog post the keyword you want to rank for.
  2. Provide a one-sentence answer that provides a complete answer to the user’s search query.
  3. Expand upon supporting documentation and information for the solution(s) to the user’s search query.
  4. Provide a summary or call to action (CTA) at the end of your content.

It’s that simple. If you know what you’re talking about, there’s little to do other than implement the SEO techniques outlined here. We will share that people enjoy reading lists or bullet points of bite-size information, hence why we have so many bullet points and lists in this article. We want it to rank, but we also want to enable users to find the complete solution to what they’re searching for efficiently.

We don’t recommend writing about topics you are unfamiliar with unless you intend to research them intensively.


12. Create New Website Content

Search engines want to rank websites that update their content regularly because it shows that the website is active and accurate. Conversely, when websites don’t make updates for long periods, the information featured on that site might be dated, or certain functionalities might be broken.

Search engine crawlers will also crawl websites more frequently if they see more frequent updates on the site. Therefore, if your site is indexed more often, your new content has the opportunity to rank faster.


13. Refresh Old Website Content

We recommend going into your older blog posts and updating the information whenever new relative information comes to light. Creating new content also applies to the main site pages (home, about, services, products, etc.). As the internet ages, websites are getting more advanced and modern in their design and communication. You should be making these types of updates as appropriate to ensure your site doesn’t appear or feel dated.


14. Purposeful Video Content

Video content is one of the best ways to elevate your SEO strategy because it increases the value and quality of the content on the page. In addition, it provides the content to publish to social media, as referenced previously under off-page SEO techniques.

We know that websites featuring a human face in their visual content have higher conversion rates than sites that don’t.

Video Content Best Practices

  • Ensure the subject speaking is well lit
  • Minimum 1080p resolution
  • Remove any background distractions
  • Use humans, videographics alone are too ingenuine
  • Go more in-depth on the on-page content
  • Be personable and have fun with it
  • Upload to YouTube
  • Embed the video on the page

15. Social Media SEO Strategy

Posting your website content to social media is a great way to drive traffic if the content is relevant to your audience, which it should be. In addition, search engines such as Google recognize when traffic comes to your website from different sources, such as social media. When search engines recognize traffic from social media, it adds additional credibility to your website.

Not all social media platforms allow you to include links directly in the post (Instagram), so you must make an effort to drive targeted traffic by driving followers to your profile link.

Many great tools, such as linktree, allow you to create a landing page with multiple unique links. However, if you’re reading this article, we believe that you can create this type of page on your website. Furthermore, considering it’s just a handful of links listed vertically, we think just about any budding web developer or search engine optimizer can create this on their website.

This means that you should also be posting 100% unique content authentic to the platform that content is published on. If you go and explore our social media links (bottom of our website), you might notice that we share different content on each platform. This way, our content best serves our followers no matter what platform they’re on.


16. Email SEO Strategy

There are many reasons why email is still one of the most excellent marketing methods available today, but we’re here to discuss how it can help your SEO efforts. Similar to the social media content strategy we just talked about, driving traffic to your website from an outside source sends positive signals to search engines.

Let’s look at how we use email in our SEO strategy.

Our email list is full of clients for our industry, and we don’t want to necessarily push our blog content to them. Instead, we send emails when there are service updates or we have a new partner that we believe will bring unmatched value to our clients.

We like to keep our emails very concise and “to the point.” Should someone want more information on the topic, we provide a link to either a relevant service page recently updated with the new information or a link to a landing page that expands on the information in more detail.

If we want to take things a step further, we could create an email subscriber list for our blog and send out automated emails every time three or more blog posts are published.

No matter how you want to use email, linking to your website is an easy way to drive more direct traffic and send positive signals to search engines.


17. Direct Traffic Strategy

Direct traffic is a more creative SEO technique because it requires someone to type in your URL manually. However, this means that users are not using search to navigate your website.

Many people think that the only way to do this is to plaster their website everywhere, and they’d be right. But we know from experience a few ways you can do this strategically. After we discuss those, we’ll give you a few tips to enhance your efforts if you have a unique domain name that’s not as easy to memorize as ours.

  • Place your website at the bottom of print materials.
  • Consider using a QR code on static marketing displays.
  • Include your website in traditional advertising methods (tv, magazines, mailers).
  • If you’re just starting out, ask friends and family.
  • Incorporate your website in guest speaking engagements.
  • Social media and email traffic may also be considered direct traffic

If your domain name is difficult to remember, such as ours, we have a recommendation that might save you many headaches. We have a short handle domain that we use for marketing purposes, NTXDM.com

NTXDM is short for North Texas Dritschler Media; we sometimes think it looks like it might also stand for North Texas Digital Marketing. Either way, this domain is easier to memorize and type directly into the URL bar. When marketing your website, it’s crucial to have a domain that’s easy to remember if you want users to find it easily.


18. Quality Evaluation

Now that your SEO techniques are being put to good use, it’s time to take a step back and evaluate the quality of the content you’re publishing.

When it comes to the internet, content is the name of the game. Whether you’re writing an email, creating a social media post, or creating a blog post, content is the focus. After you’ve made a few attempts to create content and implement these SEO techniques, we need to look back at that content to see if something was missed or if something could’ve been done better.

Over time, this step can serve as a total gamechanger to your SEO performance. Larger websites have full-time staff constantly creating and publishing content with the intent to rank, but they have quotas. This means that the content they often publish doesn’t have the luxury of having someone comb through it to ensure that it has all the SEO techniques discussed here.

If you systematically implement this step in your SEO strategy, you increase your chance of outranking even your largest competitors.


19. Multilingual SEO Techniques

Have you ever stopped and thought about how many google searches are performed in a language other than English? According to Business Standard, 20% of all Google searches are performed in “local languages” (not English).

We believe 20% to be accurate since our website has traffic performance similar to this. We have a Multilingual SEO Plug-In on our website that creates five versions of our website, each in different languages, and it indexes them on search engines.

Our Recommended Multilingual SEO Tool – ConveyThis

We recommend this tool over others because it’s affordable, provides solid translations, and creates a subdomain for each language to index the pages on Google. ConveyThis goes as far as to translate the meta-data in the images, page titles and descriptions, and more.

If you don’t want to pay the small monthly fee to add ConveyThis to your website but want the benefits of a multilingual SEO strategy, you’ll have to re-create each page in each language manually. Unfortunately, at the time of writing this article, Google translate still has some shortfalls in their translations, so unless you know the language, you’ll also need to hire someone to correct those mistakes.

ConveyThis has translators for hire if you’re using their plug-in.


20. Website Accessibility

Website Accessibility is the practice of making a website inclusive to users with disabilities.

Accessibility is important for your search engine optimization because it allows users with disabilities to interact with your site. A website that is not accessible to users with disabilities will likely lose those users’ attention to a website that is accessible.

All traffic is valuable to your website, but in addition to ensuring that users with disabilities are catered towards, it can be a great branding tool. Aligning yourself with a social cause is one thing, but installing a simple plug-in on your site is a subliminal way to signal to those who care.

If you’re processing transactions through your website, we highly recommend making your website accessible. Here’s why:

Since 2018, website and mobile app accessibility lawsuits have made up roughly a fifth of all ADA Title III filings in federal courts, which now consistently exceed 10,000 lawsuits annually.” – American Bar Association

To put it plainly, if you’re processing payments for products or services through your website, you shouldn’t risk becoming a victim of a lawsuit.


21. Audit Your SEO Techniques

If you’re as competitive as we are with SEO, you should always stay up to date with search engine updates, new search engine optimization techniques, and website design trends.

We audit our SEO techniques every month to see if there’s any new way we can bring additional value to our clients.

If you are not a search engine optimizer, but instead you plan to invest in hiring someone else to run your SEO, we recommend setting time to audit your SEO techniques every six months to a year.


SEO Techniques Conclusion

There is a seemingly never ending list of SEO techniques you can implement on your website. For best results and ease of workflow, we highly recommend you create your own checklist using our list of 21 SEO Techniques. The most important thing when it comes to SEO is the creation of new, accurate, and complete content. Update your website regularly, and leverage a blog to answer questions you think people might be searching for. Use SEO tools so you can find content ideas, and leverage their data to create more complete content.

Set up a monthly workflow for your SEO, and find what works best for your business. SEO is a longterm strategy to drive traffic to your website, not short-term. So be sure to work consistently, diligently, and never sacrifice quality for volume.

We implement these SEO techniques on our own website, our client’s website(s), and we know they work.

Leave a comment

🍪 This website uses cookies to improve your web experience.